Privacy Policy
Last updated 21 September 2026
Prime Step Footwear Pty Ltd (ACN 702 554 041, ABN 92 702 554 041) operates a physical footwear store at Shop 3/31 Bowden Street, Harris Park NSW 2150, and this website at primefootwearshop.com. We respect your privacy and handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This website is an information and showroom site only. We do not sell online, do not operate a shopping cart or checkout, and do not collect payment card details through this website.
1. What information we collect
- Information you give us voluntarily. If you phone, email or visit us — for example to ask us to hold a size, arrange a repair, or make a warranty claim — we may record your name, phone number, email address, the item concerned and notes about your enquiry.
- In-store transaction records. When you buy from us we keep a record of the sale (items, price, date, receipt number) as required by Australian tax law. Card payments are processed by our bank and payment terminal provider; we never see or store your full card number, PIN or CVV.
- Website technical information. Our hosting provider records standard server log data such as your IP address, browser type, the pages requested and the date and time. This is used only for security and to keep the site running.
- Security camera footage. Our store premises are monitored by CCTV for the safety of customers, staff and stock. Signage is displayed at the entrance.
We do not knowingly collect personal information from children under 13. We do not collect sensitive information (such as health or biometric data), except where a customer voluntarily tells us about a foot condition so we can recommend suitable footwear.
2. Why we collect and use it
- To answer your enquiries and hold or order stock for you.
- To process in-store sales, exchanges, refunds and warranty claims.
- To keep accounting, tax and warranty records required by law.
- To protect our premises, staff and stock from theft or damage.
- To maintain and improve this website.
We do not use your information for automated decision-making or profiling.
3. Marketing
We only send marketing messages (such as sale notices) if you have expressly asked us to. Every message includes a way to unsubscribe, and you can ask us to stop at any time by phoning the store or emailing contact@primefootwearshop.com. We never sell, rent or trade customer contact details to third parties for marketing.
4. Who we share information with
We disclose personal information only where necessary, and only to:
- our payment terminal provider and bank, for card transactions made in store;
- our accountant and, where required, the Australian Taxation Office;
- a brand or supplier, where a manufacturer warranty claim must be assessed by them;
- our website host and domain provider, who store server logs on our behalf;
- law enforcement, insurers or regulators where we are required or permitted by law to do so.
Some of these providers (for example our website host and domain registrar) may store data on servers located outside Australia, including in the United States. Where that happens we take reasonable steps to ensure the recipient handles your information consistently with the Australian Privacy Principles.
5. Cookies and analytics
This website does not use advertising cookies, tracking pixels or third-party marketing trackers. Your light or dark theme choice is held only in your browser for the length of your visit.
Our store location map is embedded from Google Maps. When that map loads, Google may set its own cookies and receive your IP address under Google’s own privacy policy. If you prefer not to load it, you can use the printed address instead and block third-party content in your browser settings.
6. How we keep information secure
Paper records and receipt books are kept in a locked area of the store accessible only to authorised staff. Electronic records are kept on password-protected devices and accounts. Our website is served over HTTPS. CCTV footage is overwritten on a rolling cycle and is only reviewed when there is a security incident.
No system is perfectly secure. If a data breach occurs that is likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.
7. How long we keep it
Sales and tax records are kept for at least five years, as required by the Australian Taxation Office. Enquiry notes are destroyed once the matter is resolved and no longer needed. CCTV footage is retained for approximately 30 days unless required for an investigation.
8. Accessing and correcting your information
You may ask us for a copy of the personal information we hold about you, or ask us to correct it, at any time. Contact us using the details below. We will respond within 30 days and may ask you to verify your identity. There is no charge for making a request; if a request is unusually complex we may charge a reasonable cost, which we will tell you about first.
9. Complaints
If you believe we have mishandled your personal information, please contact us first so we can try to resolve it. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.
10. Changes to this policy
We may update this policy from time to time. The current version is always published on this page with the date it was last updated.
Contact us about this policy
Prime Step Footwear Pty Ltd · ACN 702 554 041 · ABN 92 702 554 041
Shop 3/31 Bowden Street, Harris Park NSW 2150, Australia
Phone 0468 745 264
Email contact@primefootwearshop.com